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Circularity very much in the running

Adidas is making ‘high performance sportswear’ using marine plastic waste. Through its partnership with Parley – an organisation leading a movement to save our oceans – a new range is being launched worldwide next week.

Made with Parley Ocean Plastic™ the new Parley editions of UltraBOOST, UltraBOOST X and UltraBOOST shoes use about 11 plastic bottles in each pair.

Cyrill Gutsch, Parley for the Oceans Founder said: “Every second breath we take is generated by the Oceans. Still, we are polluting them with plastic, killing their life, driving majestic creatures into extinction. Our attacks bring the largest reefs down, make them lose their color as if they raise the while flag of surrender. Let’s make peace with the Oceans and secure the future of mankind. This new shoe is not just an item. It’s a symbol. A new way to link products to the ocean cause.”

Earlier this month to mark World Oceans Day – and shine a light on a problem that could see the oceans contain more plastics than fish (by weight) by 2050” athletes and fun runners took part in the adidas x Parley Run for the Oceans.

https://www.youtube.com/watch?v=a8KALRXrw64

Reebok is another household name striving to be a friend of the environment. It plans to have plant-based footwear on the market by the end of the year.

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