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Sportswear giant backs sustainability

Adidas is joining forces with a global fashion initiative dedicated to advancing sustainable business practices across the industry.

The Amsterdam-headquartered Fashion for Good platform, which announced earlier this week that European online shopping business Zalando had become a partner, today welcomed adidas to the growing number of leading brands committed to pursuing circular methods.

“As a global apparel and footwear leader with strong commitments to innovation and sustainability, we are excited to welcome adidas to the Fashion for Good platform. Together with adidas and our other partners, we are accelerating the transition to a circular apparel industry and reimagining the way fashion is designed, made, worn and reused,” said Katrin Ley, Managing Director, Fashion for Good.

Innovators Magazine reported last summer that adidas was making ‘high performance sportswear’ using marine plastic waste. And today’s announcement is further evidence of the company’s ongoing drive to replace the environmentally damaging take, make and dispose way of producing goods with something that is sustainable.

“We want to be a driver for sustainable innovation, both within the industry and towards consumers. At adidas, we have an Open Source approach where we believe in solving problems through collaboration with others. In this line of thinking, our partnership with Fashion for Good reinforces our commitment to sustainability and to building a network that impacts the world of consumers — together,” added James Carnes, Vice President Strategy Creation, adidas.

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