With the sun shining people are reaching for their swimming costumes and sunglasses. And the love of warm weather is increasingly being matched by a widespread love of sustainability.
The planet needs it, the people want it and businesses are developing the sustainable products they both want.
RUMI X, for example, converts coffee grounds and plastic bottles – at a recycling facility – into sustainable fibres used to make its ‘eco-conscious activewear’.
“Sustainable manufacturing methods including recycled plastic bottles, upcycled coffee grounds and water-based ink dyes allow us to make a positive impact on our planet, changing waste to recycled goods that would otherwise contribute to landfill,” the company’s website states.
Another American company Norton Point is creating stylish sunglasses from ocean waste.
And there are efforts going on across the apparel industry to embrace the age of sustainability. Last month the Ellen MacArthur Foundation launched the Circular Fibres Initiative. H&M has already set out its vision to become 100% circular by 2030 and the C&A Foundation, with Fashion for Good, is calling for stakeholders to join forces and help deliver the global Fashion for Good initiative.
These should be welcomed but a lot more needs to be done to combat a serious waste problem, which sees – in America alone – a staggering 85% of apparel end up in landfill.