(DENMARK)

Carlsberg’s new Snap Pack innovation sounds a welcome death knell for the plastic wrapping used around its six packs.

The cans are instead glued together using pioneering tech, resulting in a 76% reduction in the plastic used for multiple-packs. As part of today’s Snap Pack launch, which included some other sustainability announcements by Carlsberg, such as its move to the use of Cradle-to-Cradle CertifiedTM silver inks on its bottle labels to improve recyclability, the brewing giant also unveiled its take on the iconic Copenhagen Little Mermaid statue, made from the new Snap Pack cans  (main picture).

 

“It’s an important day for Carlsberg. We are working hard to deliver on our ambitious sustainability agenda and to help tackle climate change,” said Cees ’t Hart, CEO of the Carlsberg Group. “We always strive to improve and today’s launch clearly shows our ambition to follow in our founder’s footsteps towards a better tomorrow. Carlsberg’s Snap Pack will significantly reduce the amount of plastic waste, and we look forward to giving our consumers better beer experiences with less environmental impact.”