E-waste collected through Dell’s recycling initiative is being transformed into jewellery.
The tech giant has teamed up with actress and entrepreneur, Nikki Reed, to create the new Circular Collection by Bayou with Love.
Nikki Reed said: “Bayou with Love was created to bring greater awareness to the human impact on our planet and show that beautiful items can come from sustainably sourced and recycled materials. By recycling gold that was once considered ‘waste,’ Dell and I are working to create an environment where we continuously reuse resources and strive for zero waste.”
The jewellery line, which is on display at the Consumer Electronics Show – currently underway in Las Vegas, is created from ‘gold recovered from computer motherboards collected through Dell’s recycling’.
“When you think about the fact that there is up to 800x more gold in a ton of motherboards than a ton of ore from the earth, you start to realize the enormous opportunity we have to put valuable materials to work. Nikki Reed gets that and so do we. It takes constantly thinking outside of the box and pushing the boundaries of innovation to solve some of the world’s most pressing environmental challenges,” added Jeff Clarke, Dell vice chairman.
The bling is also in line with Dell’s Legacy of Good ambitions, to gather two billion pounds of e-waste by 2020 and recycle 100 pounds of it into new products by end of the decade.
In a bid to make the 2020 Olympics in Japan, the circular economy games, the organisers are also utilising e-waste, by recycling discarded or obsolete electronic devices donated by the public, into the gold, silver and bronze medals that will be awarded to the athletes.