A new international collaboration project to keep millions of pounds of plastics out of the seas has been launched.

Dell and NGO, Lonely Whale, are spearheading the NextWave initiative – backed by UN Environment – along with founding partners including General Motors, Trek Bicycle and Interface.

The cross-sectoral project team plans to develop the ‘first commercial-scale ocean-bound plastics supply chain’. And it aims to keep three million pounds of plastics from entering the world’s oceans in the process.

Kevin Brown, Chief Supply Chain Officer at Dell, said: “Collaboration is critical to addressing the issue of ocean plastic at scale. I’m thrilled to partner closely with leaders across industries to advance our collective interest in creating solutions that create value from waste.”

NextWave will work with scientists and other stakeholders to develop a ‘sustainable model that supports the needs of coastal communities and environments’.

“I am so proud to see our partnership with Dell continue to grow and inspire companies across industries to use their capabilities to address ocean health. This is no individual company’s problem; this impacts every human being and company, and it is incredible to see these industry leaders coming together,” added Adrian Grenier, Founder, Lonely Whale; and Social Good Advisor, Dell.

Member companies have pledged to slash the amount of plastics they use. While signatories are also encouraged to join the Clean Seas campaign as part of their commitments to reducing marine waste.