|4 April 2017|


A luxury car maker is extending its initiative to accelerate the development of companies working on Internet of Things (IoT) and smart city projects to North America for the first time.

INFINITI announced today it will launch its INFINITI lab program in Toronto in collaboration with Multiplicity, a nonprofit based in the city which supports startups through monitorship and education.

“Canada is brimming with talent and opportunity when it comes to start-ups, and INFINITI Canada is proud to help accelerate the country’s next entrepreneurial stars,” says Stephen Lester, managing director of INFINITI Canada. “Multiplicity is the ideal partner for the launch of INFINITI LAB Toronto. Parallel to INFINITI, they do not wait for change to come to them, they are the change.  They drive the ideas that will make a tangible difference to our daily lives.”

John Tory, the Mayor of Toronto, added: “Toronto is already a global leader in technology and innovation, and a hub for emerging technology including artificial intelligence and the Internet of Things. We’re excited to be the first city in North America chosen for the global expansion of the INFINITI LAB program, and we can’t wait to see how the entrepreneurs in the program leverage connected devices to help us achieve our goal of becoming an even smarter city.”

Application are now open.