Consumer product giant Colgate-Palmolive has joined a cross-sector initiative that is rethinking the future of plastics.

The Ellen MacArthur Foundation’s New Plastics Economy campaign is backed by a growing number of brands and governments, united in their desire to ‘work towards 100% reusable, recyclable or compostable plastic packaging by 2025, or earlier’.

Colgate-Palmolive has stated its ultimate ambition is to achieve 100% recyclability in its packaging, and by 2025, the company wants recycled materials in a quarter of its packaging.

 

“We are committed to reducing our use of plastic in our packaging, using more recycled plastic, and increasing the recyclability of our plastic packaging. We’re proud to join this Ellen MacArthur Foundation initiative, an important part of our strategy to help us achieve our goals and keep building a future to smile about,” said Ian Cook, Chairman, President and Chief Executive Officer.

 

Action by big business is an important element in the fight against the scourge of plastics, with a report by the Ellen MacArthur Foundation predicting that “by 2050 oceans could contain more plastics than fish (by weight)” if nothing is done to reverse current trends.