‘Plastic is too valuable to waste’ is the message from Europe’s PlastiCircle initiative.

“Funded by the European Union’s Horizon 2020 research and innovation programme, PlastiCircle is rolling out innovations in waste collection, transport, sorting and recycling, and aims to transform plastic packaging waste into valuable products. We are developing: smart containers to increase collection rates of plastic waste; cost-effective waste transport systems connected to IoT cloud platforms; innovative optical sorting technologies to improve sorting, and; new value-added recycled plastic products,” its website says

Learn more about PlastiCircle and get inspired to be part of the circular economy revolution.