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#ActNow to achieve zero-waste fashion

The fashion industry is a big polluter. In the US alone, 85% of apparel ends up in landfill, while the textile industry worldwide is responsible for 10% of global greenhouse gas emissions.

Responding to this, the UN #ActNow initiative is a rapidly growing movement of actions being taken by citizens to accelerate the transition to a sustainable world. Delivering a zero-waste fashion world will be a key element in this quest.

Innovating as individuals, to transform our habits and routines, is one of the cogs in the wheel of humanity we can all help push in the direction of sustainability. When it comes to fashion, try up cycling your clothes and share the look with the hashtag ActNow to raise awareness and inspire others to act.

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