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New deal supports smart agriculture


Telefónica signed a deal today to provide digital solutions to support farmers in developing countries.

The agreement, penned in Rome with the United Nations Food and Agriculture Organization (FAO), will focus on the implementation of frontier and Internet of Things (IoT) technologies that can strengthen international food systems.

“The Internet of Things is an enabler of digital transformation that is already starting to change the landscape of global agriculture. By taking advantage of this new technology’s benefits, we are aiding in the development of societies and favouring less use of, and greater access to, resources such as water,” said Vicente Muñoz, Chief IoT Officer at Telefónica.

The three-year alliance will see the pair offer IoT, big data, and digital education platforms to help farmers in developing countries become more efficient and self-reliant.

Trinidad Jiménez, Global Director of Public Affairs Strategy of Telefónica, said the deal reflects the company’s “commitment to responsible business and the UN Sustainable Development Goals.”


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