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Nestlé sweet on startups

(USA)

Nestlé is going to share its knowhow with some of the exciting disruptors shaking up the food industry.

The company has announced it is joining forces with Rabobank and RocketSpace to support startups selected for the Terra Food + Agtech Accelerator program in San Francisco, which brings ‘together the industry’s most disruptive startups and progressive corporations to fuel cross-industry innovation and set a new standard for food and agriculture’.

“We’re experiencing a seismic shift in the food industry, and our partnership with Terra by Rabobank and RocketSpace is just one way in which Nestlé can play a leading role in meeting quickly evolving consumer expectations and explore new disruptive technologies and business models,” explained Rui Barbas, chief strategy officer, Nestlé USA. “When we combine the resources of Nestlé with the creativity and new thinking born from the startup culture, we can create real change in our industry and best deliver on consumer needs.”

Over two six month accelerators Nestlé envisages supporting the development of around 20 young companies.

“The complementary capabilities of everyone involved are extremely exciting,” added Manuel Gonzalez, Global Head of F&A Innovation at Rabobank. “Combining Nestlé’s expertise in nutrition, health and wellness with RocketSpace’s well-known accelerator acumen within the start-up community and Rabobank’s strong involvement in the food and beverage start-up community, we expect dynamic results from the collaboration.”

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