By the middle of the next decade, Nestlé says it wants none of the company’s packaging to find its way into landfill and will work with industry partners to develop robust circular economy alternatives.
“Plastic waste is one of the biggest sustainability issues the world is facing today. Tackling it requires a collective approach. We are committed to finding improved solutions to reduce, re-use and recycle. Our ambition is to achieve 100% recyclable or reusable packaging by 2025,” said Mark Schneider, Nestlé CEO.
Today we are launching our global commitments on #PlasticsStrategy!
We're aiming at 100% recyclable or reusable packaging by 2025: https://t.co/q8TrHGrZwH #oceanplasticslab #missionocean @KarmenuVella @EU_MARE @EU_ENV @Searica_ITG @OPlasticsLab pic.twitter.com/BGIzdKN1rY
— Nestlé Europe (@NestleEU) April 10, 2018
Innovators Magazine reported a similar move by McDonald’s earlier this year. Francesca DeBiase, the fast food giants Chief Supply Chain and Sustainability Officer, said at the time “customers have told us that packaging waste is the top environmental issue they would like us to address”.
And responding to what is a growing societal demand for environmental accountability, McDonald’s confirmed its food packaging will be made entirely from recyclable materials by 2025.