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H&M moving to ‘full circularity’

The biggest names in the fashion industry are increasingly shifting to circular economy business models and practices.

H&M is one of those leading from the front. Speaking about the company’s 2017 Sustainability Report in a video published earlier this week, Anna Gedda, Head of Sustainability H&M group, said that “circular fashion is key to a sustainable fashion industry”. The company has a vision to become 100% circular by 2030 and in the shorter term, is working to ensure a fair living wage for those employed across its supply chain.


“We believe sustainable fashion and design should be available to everyone,” said Karl-Johan Persson, H&M CEO, in the foreword to the report. “To secure future business it is essential and natural for us to address sustainability proactively. We are dedicated to continue making great fashion and design affordable, by having a circular approach and being a fair and equal company.”


The efforts by H&M mirror a growing trend across the industry to accelerate the move to circularity. This month’s Fashion Revolution Week initiative is one everyone can get involved in to help achieve a sustainable industry, while the Fashion for Good platform – backed by the C&A Foundation – is another great example of the steps being taken to transform the way clothes are made.

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