Renewable fuel giant Neste has launched a website to encourage the aviation industry to pursue a climate-friendly future.

The International Air Transport Association (IATA) estimates that by 2035, 7.2 billion passengers will be travelling by air annually, up from 3.8 billion in 2016. That has major environmental implications.

Neste says carbon neutral growth is achievable though, to deal with this increase in demand, if all industry stakeholders work together and implement the necessary measures.

And that is what the majority of passengers want them to do. One survey shows that 67% of American passengers – and 53% of Europeans – are worried about this issue and the majority would be happy to pay more for carriers to use renewable jet fuel.

“As aviation currently makes up roughly 2% of the world’s carbon dioxide emissions, making the transition towards carbon neutral growth is an absolute imperative,” said Paul Paoletta, Head of Neste Aviation Solutions.

And in launching decarbonizingaviation.com – Neste is creating an information platform that can boost understanding of both the challenges and solutions.

“People are travelling more than ever, and the aviation industry is growing. It is crucial that this growth happens responsibly. Neste is working relentlessly to help airports and all aviation stakeholders to take advantage of sustainable low-carbon fuels in their operations. Besides sustainable low-carbon fuels, we are opening other opportunities for more sustainable aviation solutions through our Neste Green Hub solution. Decarbonizingaviation.com is an online platform for all aviation stakeholders who are working for the goal of carbon neutral growth in aviation,” added Paoletta.