Science industry giant DuPont is buying a Californian agtech company to advance its digital vision for the agriculture industry.
DuPont‘s purchase of Granular, a San-Francisco firm providing farmers worldwide with the ‘software and analytics tools’ to become more profitable and sustainable, supports its ambitions to be a leader in the growing agtech market. Granular’s products are used by farming businesses in America, Australia and Canada, across land covering nearly two million acres.
“This acquisition is an important component of our commitment to leading and shaping the agtech market. We believe DuPont’s agronomy expertise, deep customer relationships and market reach will accelerate Granular’s business growth and help us deliver more value to growers around the world,” said DuPont Executive Vice President James Collins.
The current CEO and co-founder of Granular, Sid Gorham, will remain in charge and has also been given the remit to ‘lead Digital Agriculture for DuPont’.
“We started Granular to make a big impact on the business of farming. I am confident that as part of DuPont we will make a bigger impact even faster. DuPont shares our vision for using technology to help farms improve their dollar yield, not just their bushel yield. We are excited to pursue that vision together,” Sid said.