When the doors open to Finland’s Arctic Blue eco resort in 2022, guests will pay based on the environmental impact they make. The new hotel and resort is being developed by the Arctic Brands Group in the municipality of Kontiolahti, some 450 km northeast of Helsinki. Pricing will be ’emission based: the smaller the environmental impact, the less you pay’.

“We want to offer people a world-class eco-vacation and encourage them to make sustainable choices by having emission-based pricing for their stay. Visitors of the resort can influence the cost for example by consuming less energy, attending ecological activities and making sustainable dietary choices,” said Mikko Spoof, the Vice President and founder of Arctic Brands Group. “We want the resort to be a place of true tranquility and thus encourage our guests to be more present in the moment and embrace digital detox.”

There will be a four seasons theme running through the Arctic Blue Resort’s menu, with food all sourced locally. Activities will also chime with the seasons. In winter guests will be able to enjoy snowshoeing and ice-swimming, while the warmer months will be all about rowing and berry-picking. The concept for the project has been developed in collaboration with the municipality of Kontiolahti and Innvolve Oy.

Jere Penttilä, the mayor of Kontiolahti added: “With Arctic Blue resort we want to lead by example and put emphasis on environmental responsibility by creating solutions to minimise the negative impact of tourism.”