Budweiser is introducing a new symbol on its cans to indicate when a beer has been made using 100% renewable electricity.
The beer giant plans to brew all its beers this way by 2025, which is aligned to parent company, AB InBev’s pledge to buy all its electricity from renewable sources.
“We know that climate change is an important issue for consumers, but they aren’t sure how their everyday actions can make a difference. The renewable electricity symbol can show consumers that their purchasing choices can have a positive impact,” said Brian Perkins, Global VP at Budweiser, in a statement on the AB InBev website.
This latest corporate action reflects the ongoing trend of big business shifting to clean power.