|27 February 2017|
The International Data Corporation (IDC) has forecast worldwide revenue on augmented and virtual reality will hit nearly $14 billion this year.
“AR and VR headsets get most of the media attention right now, but the hardware is only as good as the software and services running on it,” said Tom Mainelli, program vice president, Devices and AR/VR. “On the virtual reality side, producers are quickly moving beyond games to create new content mainstream audiences will embrace. And on the augmented reality side of the fence we’re seeing commercial entities begin to more seriously evaluate the technology and begin to test the waters of app development.”
In an update to its Worldwide Semiannual Augmented and Virtual Reality Spending Guide IDC splits the spend geographically, with the United States forecast to deliver $4.3 billion in AR/VR spending in 2017, followed by Asia/Pacific (excluding Japan)(APeJ) at $2.6 billion and Western Europe at nearly $2.5 billion.
“Early enterprise adopters have often rolled their own tools and applications, while commercial AR & VR enterprise offerings develop. At this stage to make the transition to a robust technology spending environment, third-party custom application development and systems integration will fill a vital role in bringing projects to life,” added Marcus Torchia, research director, Customer Insights and Analysis. “We expect initial AR spending to lean on mobile workforce-based use cases, where AR headsets are a natural enhancement to existing mobility investments. And we will see education, research and design applications form a foundation of adoption in professional environments.”