Yoko Ono, Jane Goodall, and Ricky Gervais are among the hundreds of activists, celebrities, scientists, comedians and others across the planet to have created stories for Rewriting Extinction, which is behind The Most Important Comic Book On Earth.
“One of the problems I have found a lot is that the average person can’t imagine what a good, green future looks like, they don’t understand, they cant visualise what rewilding looks like at scale, they can’t visualise what it might be like to go on a safari in a traditionally quite nature-depleted country,” says Paul Goodenough, Rewriting Extinction founder. “So what comics do is you can go anywhere, any point in time and if you can draw the thing, and imagine the thing, it can be true. You can make it in a comic. That’s why I chose comics.”
He added: “We have seven beneficiary charities, which are Greenpeace, The World Land Trust, Born Free, Rewild, The Wildlife Trust in the UK, Reserva and Rewilding Europe. And the reason those seven charities were chosen was specifically as each of them has their own speciality, their own thing they work in, that links up to a plan that actually restores not just the ecosystems and the biodiversity, but also helps with climate change too.”
In How To Be A Conscious Eater, named one of Bon Appétit’s Favourite New Books for Climate-Friendly Cooking and Life, Sophie Egan asks three key questions about food: Is it good for me? Is it good for others? Is it good for the planet? And she explores these questions about the food we eat that ‘comes from the ground’, ‘from animals’, ‘from factories’, and from ‘kitchens’.
“Eat fruits and vegetables, it’s that simple,” she says “They don’t all have to be organic, they don’t all have to be super-fresh and perfect. There’s so much that complicates things that I was really trying to help almost re-invigorate our reliance on our own common sense, on what we feel is right and reasonable, but we’ve been told is wrong by a million conflicting sources – you can search the internet and get any answer. So part of this is really just saying, ‘here’s what the science actually tells us and therefore what you should do about it.”
Egan added: “It’s the stuff that comes from the ground that should make up the bulk of your diet. But there are a lot of people who think, that the only way to eat climate-friendly is to go full vegan. There’s such a narrative, especially in food, around ‘all or nothing’, ‘you’re in or you’re out’ and I really want to say – you can eat in ways that are good for your health, and that of the planet just by the ratios, the emphasis.”
Marc is Editor-at-Large for Innovators Magazine and host of INSIDE IDEAS, his OnePoint5Media video podcast show. Marc is an official UN SDG Advocate, member of the World Economic Forum Expert Network, Resilient Futurist, and award-winning Global Food Reformist.
This website uses cookies to improve your experience, and also collects some information using Google Analytics. Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.