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300 dancing drones at the Super Bowl

An Intel Shooting Star drones fleet lights up the sky in an American Flag formation during the Pepsi Zero Sugar Super Bowl LI Halftime Show on Sunday, Feb. 5, 2017. (Credit: Intel Corporation)


Three hundred drones lit up the Super Bowl sky creating the American flag and entertaining the crowd – and viewers at home – during Lady Gaga’s half time performance.

Intel Corporation collaborated with the NFL, Pepsi and six-time GRAMMY®*-winning music icon, Lady Gaga for the Pepsi Zero Sugar Super Bowl LI Halftime Show. The Intel® Shooting Star™ drones feature built-in LED lights that can create over four billion colour combinations in the sky. And they lit up the sky in a choreographed aerial performance marking the first-ever drone integration during a televised event and a Super Bowl.

As Lady Gaga’s performance kicked off, Intel Shooting Star drones created an amazing backdrop of bright and colourful formations in the sky including the US flag and Pepsi logo.

“Lady Gaga and the Super Bowl creative team wanted to pull off something that had never been done before and we were able to combine Intel drone innovation with her artistry to pull off a truly unique experience,” said Josh Walden, senior vice president and general manager, New Technology Group, Intel. “The potential for these light show drones is endless and we hope this experience inspires other creatives, artists and innovators to really think about how they can incorporate drone technology in new ways that have yet to even be thought of.”

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