People power will play a major role in unlocking the multi-trillion dollar economic and environmental benefits of the circular economy.

American citizens are showing a strong appetite to recycle and become more resource efficient, with around three quarters saying recycling should be a priority for everyone. This is a big increase from the 61% who said so in the same report from the Carton Council of North America two years ago.

Mainstreaming support for recycling and reuse can fuel circular economy growth, as consumers increase demand for products and services that are sustainable.

“It’s reassuring to see positive attitudes toward recycling growing. So many companies and organisations have been coming together to make recycling more convenient, efficient and simple in our country, and this affirms that it is having a strong impact,” said Jason Pelz, vice president of recycling projects for the Carton Council of North America.