“I’m not here to tell anyone what to eat,” writes Bruce Friedrich in the opening lines of his new book, MEAT: How the Next Agricultural Revolution Will Transform Humanity’s Favorite Food—and Our Future.
Defences lowered, the reader is invited to partake in a meat feast which, instead of stripping the future limb from limb, reimagines how the world’s most popular dishes make it to your table.
Standing at the intersection of science, policy, and entrepreneurship, Friedrich envisions a future where meat tastes the same but is produced without the inefficiencies of feeding crops to animals first.
This book is an eye-opener that could help save the world. Meat of all kinds will never look or taste the same. Kim Stanley Robinson, author of The Ministry for the Future
In MEAT, Friedrich isn’t wagging his finger, proselytizing about: ‘no more burgers’. No, this is a show and tell of the available technologies and options the world now has at its finger tips to transform food production. In the spotlight are the scientists and changemakers disrupting a 12,000-year-old model, the meat and ag giants backing alternative proteins and the governments creating the frameworks for a new era of food production to flourish.
On sale now, and already a top ten new release in science, Spring 2026— of Publishers Weekly, MEAT gets on board with a world where global meat consumption is rising and likely to keep trending that way. It says, if eating less meat isn’t happening, how about we make it differently?
A longtime contributor to Innovators Magazine, Friedrich brings the same razor sharp focus, systems-level thinking to MEAT that readers will know from his incisive articles on frontier technologies and market-shifting food innovations.
And with his new book, he opens up a much needed global conversation about the opportunities that exist when food systems and innovation combine to fuel a better future for people and the planet. It’s a book where hope meets innovation to create a fresh new recipe for resilient global food systems that can deliver for all of humanity.
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