Asking people to act to save the planet, their home, shouldn’t be a hard sell – that’s obvious.
Sticking with obvious, it’s clear that while industries, citizens and governments have their own competing ambitions, they will always need Earth in play to achieve any of them. By investing time and resources in delivering what the former Secretary-General of the United Nations, Ban Ki-moon, called the blueprint for a better future – the 17 UN Global Goals – we can all move a step closer to keeping the Earth we rather – that obvious thing again – all need, and in turn make it a fairer home for all who live on it.
“The Global Goals Manifesto provides us with a guideline for a sustainable, just and fair world. Until all goals are achieved in each country of the world, Innovators Magazine will be at the forefront, informing, inspiring and connecting the innovators and creators of today and tomorrow. Our news site, magazines, publications, events and social media channels showcase the latest promising additions in the fields of science and tech: innovations that serve a higher purpose. The Global Goals are our lifeblood, and what drive and motivate us to persist in spreading awareness and hope for a better future,” said Carlotta De Toni, Engagement Editor at Innovators Magazine.
The choices made by the cross-sector industries and ecosystems we feature will play a big part in deciding whether the vision laid out in the Goals, to 2030 – and beyond – are realised. Beside the obvious benefits, there it is again, of securing a shared future, supporting the Goals can also increase profits. A report from the Business and Sustainable Development Commission reveals that achieving the established Goals, for example, could create nearly 400 million jobs and generate $12 trillion in new business.
While the choices of individuals and communities will, of course, also be key.
It’s simple really – there’s no planet B – and we’re running out of time to save our home.
The good news?
We’re all the solution.