Designing a new model for sustainable urban mobility in the emerging smart city landscape is the focus of a $1,000,000 global startup contest.

The Global Startup Contest FIA Smart Cities Startup is a collaboration between venture capital firm, Digital Leaders Ventures (DLV) and the International Automobile Federation (FIA) – with support from Enel, Michelin and Julius Baer.

Each pitch contest is being hosted alongside FIA Formula E Championship races: at this year’s stops in Mexico, Paris, Berlin, and Montreal. Mexico City hosted the first leg at the Formula E Race in March.

The three-year partnership between DLV and the FIA will see a minimum of 10 pitch events, with DLV giving $100,000 to the winners of each.

“Our society is more mobile than ever, leading to completely new challenges for cities and transportation infrastructure,” said Monty Metzger, Partner at Digital Leaders Ventures. “Startups will deliver quick solutions to these challenges while creating new business opportunities. Digital Leaders Ventures is excited to launch the Global Startup Contest in teamwork with the FIA and to award the first FIA Smart Cities Startups.”

Applications can be made now for the upcoming pitch events, with IoT, autonomous driving, big data, AI and the sharing economy some of the main focuses.

“The FIA Smart Cities is something entirely new for our Federation,” said FIA President Jean Todt. “We wanted to come up with an initiative that could bring together the best aspects of sustainable mobility, to make a mark on the cities that host rounds of the FIA Formula E Championship, a series that presents the best opportunities for synergies between the two pillars on which the FIA stands, sport and mobility. We have the support of the city councils, of our clubs and also important players from the industry and the finance, who have opted to support us in this initiative. Solving the mobility challenge will require bold, coordinated actions from the private and public sectors: it is my hope that the FIA Smart Cities initiative can contribute to design better cities for those who live in them now and for future generations.”