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High five for circular fashion

Five pioneering initiatives dedicated to designing a circular fashion industry have received a collective €1.29 million shot in the arm.

We reported last November the C&A Foundation was on the hunt for innovative ideas for its‘Bridging the Gap’ Implementation of Circular Economy in the Apparel Sector programme. And five projects have been selected, including: Market Makers, from the World Resources Institute and WRAP, which aims to ‘challenge the status quo by demonstrating the market demand for clothing reuse models in over 20 major apparel brands in the USA, UK and India’.


“We believe the circular fashion revolution will only happen when we implement circular business models. We are pleased to be supporting these five new partners. The critical practise-based insights they develop and share will bring the industry a significant step towards these new models, moving the discourse on circular fashion from words to action,” said Douwe Jan Joustra, Head of Circular Transformation, C&A Foundation.


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Challenge on to remodel fashion sector


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