Fashion industry leaders are increasingly trying to walk the talk when it comes to the circular economy.
The C&A Foundation is very much an early exemplar of this growing trend. It is working hard to change mindsets and get rid of the take, make and dispose way of doings things, to pave the way for a sustainable future.
And action is needed – in the US alone, 85% of apparel ends up in landfill.
There have been a number of stories on these pages about the amazing efforts and initiatives that are currently underway to do this.
And the latest one from the C&A Foundation is a great example. It is making a €1.5 million budget available (maximum of €300k for one proposal) for innovative ideas that can ‘bridge the gap’ and enable companies ‘at all levels of the apparel value chain’ to implement ‘circular business models’.
Applications for the challenge are open until 18 February.