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Heineken sings biofuels ‘For Ever’

(HOLLAND)

It is Friday. People like to drink beer on a Friday. Best we can offer is a story about beer.

Heineken is going to ship its popular brew along the inland waterways between Amsterdam and Rotterdam on a barge – called For Ever – that is partly powered by advanced biofuels.

Pieter van Kooten, Logistics Manager Heineken Netherlands Supply, said: “In 2020 we want to have a climate neutral corridor between the Heineken brewery in Zoeterwoude and the Port of Rotterdam. This pilot is one step to realize the green corridor between the brewery and the Port of Rotterdam. We see GoodFuels’ drop-in renewable diesel to play an important part in this transition.”

The pilot project is a collaboration between Heineken, sustainable fuel market-leader GoodFuel, and Nedcargo.

Dirk Kronemeijer, CEO GoodFuels, added: “The boat ‘For Ever’, transporting among others Heineken® beer, is the best possible Dutch transport icon to introduce our drop-in sustainable marine fuel in the inland waterway transport – which is a key target segment for us. Next to that, we are very proud to link our sustainable fuels to the famous Heineken® brand in the years to come.”

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