Finding opportunities amid a crisis

Maks Giordano is my guest today on Inside Ideas. Maks is a digital strategist and creative with a 25 plus year track record in innovative digital projects. He started his career in the digital stone age at ID Media AG in the mid-nineties and was involved in numerous internationally awarded digital projects, like Volkswagen’s digital launch campaign for the New Beetle, the launch of Wallpaper magazine online, Sony-Europe, and Swatch. He also played a vital role establishing Cycosmos, the leading social network in the UK and Germany at the time. 

Starting his consultancy in 2011, Maks focused on helping organizations with their digital transformation. Companies like Apple, LEGO, Lufthansa, Volkswagen, Daimler, UEFA, Red Bull, Deutsche Telekom, and eBay — just to name a few — trust his advice. He is now an active business angel and mentor to startups, serves on various boards as an advisor, and was heading the Founder Institute accelerator in Berlin, mentoring startups at Axel Springer PlugNPlay, Telekom hub:raum, Pioneers Festival, hack.fwd, and others. 

On the show he tells me the ‘future has to be sustainable’, because ‘climate change is real and we can’t just experiment and see what 2035 brings’. And the ability to show agility in changing times is in Maks DNA, so there is no better person to listen to when it comes to questions about the pressing need for transformation and the opportunities it can bring – enjoy today’s show.

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Inside Ideas is on every Tuesday + Thursday. You can watch all the shows on YouTube, and listen to the audio wherever you get your podcast. And remember to follow the show on Instagram and Facebook.

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