Household names from the world of fashion are working collaboratively to build a sustainable future for the industry.
H&M has already set out its vision to become 100% circular by 2030 and now the C&A Foundation, with Fashion for Good, is calling for stakeholders to join forces and help deliver the global initiative Fashion for Good.
Leslie Johnston, Executive Director of C&A Foundation said: “C&A Foundation is here to transform the fashion industry, and we recognise that to do this we need to completely change mindsets. That is why we founded Fashion for Good. It aims to inform a new way of thinking and at the same time nurture and embed innovations that can bring crucial change. This kind of transformation can only be done with others, so today we are calling for brands, manufacturers, funders and innovators to join us and work together to realise our shared vision.”
Promoting five essential ‘Goods’ – Good Materials, Good Economy, Good Energy, Good Water, and Good Lives – the programme offers a comprehensive support system for the advancement of circular principles within the industry. It takes early-stage ideas forward and brings proven technologies to market via its Apparel Acceleration Fund. While its Good Fashion Guide provides an open source tool for knowledge exchange.
“As a leading fashion retailer, we joined forces with Fashion for Good to bring collaboration around circularity to our supply chain. Our first proof point in this partnership was to develop a garment that exceeds all current levels of sustainability – demonstrating that it can be done. We want to democratize our approach by sharing our learning with the industry through Fashion for Good to encourage other brands to join this holistic approach to designing products for their next life,” said Jeffrey Hogue, Chief Sustainability Officer of C&A.
Founded by C&A Foundation, Fashion for Good is backed by Plug and Play, McDonough Innovation, the Cradle to Cradle Products Innovation Institute, IDH – the Sustainable Trade Initiative, the Sustainable Apparel Coalition, the Ellen MacArthur Foundation and Impact Hub Amsterdam. C&A and Kering are the first brands to sign up to the initiative.