|10 June 2016|

Singapore and South Korea are the latest locations to house IBM’s groundbreaking studio model designed to inspire enterprises to provide “customer-centric innovations” for their clients.

With these Studios, IBM will help enterprises in two of Asia’s economic powerhouses put innovative customer experiences at the core of their businesses through a combination of cognitive capabilities and experience design.

In both Studios, clients will work side-by-side with IBM’s cross-functional team of creative designers, researchers, digital strategists and cognitive solution experts to solve the world’s most complex business challenges. Together, they will co-create new business models and offerings based on IBM Design Thinking, which takes a rapid prototyping approach to human-centric solution development, as well as IBM Design Language, a framework to inspire bold and engaging customer journeys.

For example, KB Kookmin Card in Korea recently worked with IBM iX to drive innovative digital experiences for customers on mobile devices. Together, the companies developed a customer-centric approach to identify services to be enhanced and prototyped and tested a new mobile app expected to be unveiled soon.

“Bringing the IBM Studio model to Korea and Singapore — two incredibly creative, vibrant and digitally savvy countries — will bring increased value to our clients, who recognize that the customer experience is the new competitive battle ground,” said Paul Papas, Global Leader, IBM iX. “IBM iX’s unique blend of cognitive and Design Thinking capabilities help businesses delight their customers with customer-centric innovations that deliver the right experience at the perfect moment.”