SPAIN – For more than a decade the multi-award winning global fashion brand Ecoalf has been walking the talk on sustainability. It is without a doubt, one of the industry’s top circular economy stars and was born from a desire by Founder, Javier Goyeneche, to deliver a truly sustainable fashion brand.

“The concept of the brand came after the birth of my son, Alfredo (the company is named after him) when I was reflecting upon the world we would leave to the next generation and my frustration with the excessive use of the world’s natural resources,” he said. “ECOALF was born in 2009. The idea was to create a fashion brand that is truly sustainable. By integrating breakthrough technology we create clothing and accessories made entirely from recycled materials…without actually looking like it.” 

Since its launch Ecoalf has been making the headlines for its leading role in reshaping the world of fashion. Converting 100s of tons of ocean waste into clothing; and creating a recycled cotton collection that saved 38 million litres of water, are among the long list of Ecoalf stories that have splashed across news platforms globally.

And when COP25 rolls into Madrid next week, Ecoalf will celebrate with an event at its store in the city. The renowned UN Global Goals advocate, Marc Buckley, along with environmental activist and musician, Eva Keretic, will join Javier on 4 December from 7pm inside the store on Hortaleza 116, 28004, Madrid. If you’re in town, get along to it and show your support for the future of fashion – and the need to Act Now#becausethereisnoplanetb