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South Asia rises to fashion challenge

SRI LANKA – Fashion for Good held its inaugural South Asia Innovation Day this week ahead of the January launch of its innovation programme in the region.

As part of its commitment to sustainability, adidas has worked with TrusTrace to gain more visibility into our complete supply chain down to the materials level.

Katja Schreiber, SVP of Sustainability at adidas

Top designer Tjeerd Veenhoven, an H&M Change award winner, showcased his work in raw material design at the event in Colombo. Where three innovators from the Fashion for Good Accelerator: Natural Fibre Welding, Reverse Resources and TrusTrace also took to the stage. They were joined on the occasion by 10 local industry game changers, who pitched their ideas to a room of influential stakeholders. The best will gain access to an unrivalled global network of partners, including founding partner C&A Foundation, along with corporate partners like adidas, CHANEL, Stella McCartney, Target and Zalando and affiliate partners Arvind, Norrøna and Welspun. Support will come in the form of coaching, mentorship and funding opportunities.

The Innovation Day also saw Fashion for Good and international home textile giant, Welspun, announce a new partnership to support sustainable growth in the local ecosystem.

“Responsible growth driven by sustainability is not just a business imperative but a moral responsibility. Welspun as the industry leader is redefining how the textile business can be done in a far more sustainable and transparent manner. Fashion for Good provides access to latest sustainable innovation and collaborate with wider industry players,” said Dipali Goenka, CEO and Joint Managing Director of Welspun India.

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