|27 March 2016|

Australia

Samsung Electronics Australia has announced the creation of brainBAND, an innovative piece of wearable technology designed to facilitate research into concussion in sports. brainBAND is the work of Dr Alan Pearce and Braden Wilson.

The prototype has been developed through Samsung’s Launching People program, an initiative that brings together two experts from different backgrounds to demonstrate how technology can investigate and help solve real challenges facing society.

Dr Alan Pearce, a neuroscientist heavily involved in concussion research and education, and Braden Wilson, an industrial designer, worked with Samsung on the program. Together, they created a wearable technology prototype that can track impacts to the head in contact sports in real-time, with the aim to use this data to better understand concussion in sport and the ongoing impact on the brain.

Concussion is a growing societal issue in Australia with most incidences going unreported as symptoms are hard to see. Unlike traditional head gear designed to protect the head in contact sports, brainBAND is designed to gather information regarding an impact in real-time – a first in Australia.

Philip Newton, CMO, Samsung Electronics Australia commented on the program: “At Samsung, we have a strong belief in pushing the boundaries of technology and challenging the current perception of what is possible through innovation.

“This is why we are extremely proud to have helped facilitate the work of Dr Alan Pearce and Braden Wilson to create the brainBAND prototype to aid research into concussion in sport.”