When the Iftar meal is served at sunset during Ramadan this year families are being asked to share the love with a click of their smartphone.
The World Food Programme (WFP) and Tunisian actress Hend Sabry are promoting the digital fundraiser throughout the Muslim Holy Month. Smartphone users can use the WFP backed ShareTheMeal app to make a small donation – and a big difference – to those going without due to conflict in the Middle East.
“Iftar is one of the most beautiful moments when families and friends share food each day of Ramadan,” said WFP Goodwill Ambassador Hend Sabry. “Unfortunately, not everyone has the privilege to eat when the sun sets and children all over the world face hunger day and night. I am launching this campaign with WFP because I genuinely believe that the ShareTheMeal app gives every one of us the power to help them.”
You can also read about the ShareTheMeal app in our spring launch edition of Impact Innovators – produced in collaboration with Knowledge4Innovation.
