A French startup has developed a digital platform that lets consumers and manufacturers check the environmental footprint of products.

Yukan has aligned its ratings with the Product Environmental Footprint (PEF) Guide, being presented by the European Commission at the EU Environmental Footprint Final Conference () currently underway in Brussels.

“YuKan is the first and only digital technology to model this method to make it accessible to both consumers, manufacturers, brand owners and the supply chain. Our ambition is to equip brands to promote to consumers the real and objective environmental footprint of their products, to make this performance a new selection criterion and therefore a commercial challenge. Through this disruptive approach, YuKan empowers consumers to choose products with low environmental impact. This is where the ecological transition begins,” said Christophe Girardier, president and co-founder of YuKan.

The PEF Guide takes ’13 impact factors’ into account, including water consumption, climate change and the depletion of natural resources, to provide a comprehensive assessment of a product’s environmental credentials. Using big data, YuKan’s platform will communicate this informations to a wider audience; it will also offer strategic direction to manufacturers on how to improve performance.

“This new approach will enable companies to provide consistent and credible information to internal and external stakeholders,”said Jon Woodhead, Director of Challenge Sustainability – YuKan’s first strategic partner.