A 3D shopping platform developed by a pioneer while he was still at school in Sydney is on the brink of transforming the online retail experience in Australia.

Alex Danieli, who has studied at the University of Sydney and Stanford University since leaving school, says The 360 Mall is “an exciting paradigm shift”.

“We’ve unearthed a bombshell $695 million untapped market opportunity in Australian online retail,” he said. “Our cutting edge in-browser 3D shopping platform is an exciting paradigm shift. It’s easy to get excited when you try it. It really feels like you are inside the store. Shoppers are able to walk around virtual stores using their keyboard – they can even pick up products and interact with them.”

The young innovator’s startup venture has attracted more than $100,00 in seed funding and retailers are signing up to use the platform.

“Since re-opening our retailer program this month, we’ve attracted interest from over 30 high profile labels and we have some big names launching next month,” he said.

Danieli said he will concentrate on the Australian market just now, despite interest from further afield.

“We have particularly strong interest coming out of Asia, but are keen to keep our focus local for the time being,” he added.