(LONDON)
Deodorants – a common part of the post exercise routine – have been used to build a London gym.
Right Guard, owned by Henkel – has launched the gym, made with more than 2,500 deodorant cans, at the Queen Elizabeth Olympic Park. The new facility was developed in partnership with recycling firm, TerraCycle, and the Great Outdoor Gym Company.
The public donated their unwanted cans at 50 ‘drop-off points’ set up by TerraCycle and Right Guard. The collected cans were then transformed by the Great Outdoor Gym Company, who ‘repurposed the aluminum to create premium gym equipment’.
Mark Crane, General Manager of Henkel Beauty Care UK and Ireland said: “Right Guard is always working to improve its sustainability program. The initiative to create the Right Guard AEROCYCLE gym has enabled us to construct an environmentally friendly space from recycled aerosols and also to contribute a long term, valuable resource to the local community around Queen Elizabeth Olympic Park”
And the community gym has already gained a bit of celebrity status. It welcomed English sports stars Freddie Flintoff and Jamie Redknapp this week as it became the set for a segment that will be shown on the next series of the Sky1 show, A League of Their Own, which the pair host.
Chris Baker, General Manager of TerraCycle Europ,e added: “The opening of this gym is the kind of initiative which gets the public excited about recycling and sustainability. The campaign has boosted awareness of recycling used antiperspirant and deodorant aerosols which are used pre and post exercise and could otherwise have ended up in landfill or being incinerated. Now by repurposing this recycled material the Right Guard AEROCYCLE Gym will provide a lasting legacy for the users of the Queen Elizabeth Olympic Park”
Click here for information on drop off locations.
