Lego has announced it wants to shift to using 100% sustainable packaging by 2025 – five years earlier than planned.
The Lego Group says it aims to replace single use plastics with renewable or bio-based materials, as part of its drive to achieve its ambitions.
“To support our company mission, we have a Planet Promise and we have pledged to play our part in protecting the planet for future generations. Using sustainable packaging is an important part of fulfilling that promise. By bringing forward our ambition or sustainable packaging, we are also acknowledging the need to find better packaging solutions sooner. We’ve made good progress in the past three years, and there is still work to do,” said Tim Brooks, Vice President Environmental Responsibility at the LEGO Group.
The company has pledged to adopt sustainable packaging that is renewable, efficient and recyclable.
“By 2025, our aim is that no LEGO packaging parts have to end up in a landfill. Packaging will be made from renewable or recycled materials and will be easy for consumers to recycle,” Tim added.
And everyone can contribute to ending the scourge of plastic waste; with Mick Jagger recently calling on people to rise to the challenge and #PassOnPlastic – an initiative is being spearheaded by Sky Ocean Rescue