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Investment needed to #SaveOurOceans


Circulate Capital was launched earlier this month to direct investment at innovation tackling the devastation being caused by plastics in the ocean.

With the prospect that “by 2050 oceans could contain more plastics than fish (by weight)” – according to one report – there is an urgent need for impact investment that supports solutions designed to avert this doomsday scenario.

Step forward New York’s Circulate Capital, a new investment management company born through a partnership with Closed Loop Partners, which invests in circular economy ventures, and non-profit, Ocean Conservancy. Spearheaded by the  co-founder of Closed Loop Partners, Rob Kaplan, Circulate Capital will ‘fund companies, innovation, and projects that prevent plastic from leaking into the ocean, with a focus on South and Southeast Asia’, a company press release said.


“From Buckingham Palace to Starbucks’ board room, we are truly seeing a paradigm shift on the ocean plastic issue, with consumers, governments, and industry all recognising the problem and searching for solutions. While a suite of solutions across sectors will be necessary to truly stem the tide of ocean plastic, science shows that investing in waste management and collection in Southeast Asia is one of the single most impactful ways companies can step up to help solve the ocean plastic crisis, so we are thrilled to support Circulate Capital in realizing this next step,” said Susan Ruffo, managing director of international initiatives for Ocean Conservancy.


Global Goal 14: Life Below Water: to conserve and sustainably use the oceans, seas and marine resources; and Global Goal 12 – to achieve ‘sustainable consumption and production’ systems worldwide by 2030, will require investment vehicles like these to scale-up businesses ideas that can save our oceans.

There are lots of actions you can take to contribute, read about the Clean Seas movement for some inspiration.


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