|16 April 2017|
Squidgy edible packets of water made from seaweed are an ingenious antidote to the environmental scourge of plastics.
The company behind it, Skipping Rocks Lab, has a vision to “make packaging disappear” and the Ooho! is an impressive first step to realising that goal. The edible membrane can hold water or other liquids and is completely biodegradable and edible. The material is also cheaper than plastics.
A rather healthy by-product of the Climate KIC start-up acceleration program launched by the European Institute of Innovation & Technology (EIT), Skipping Rocks Lab is based at Imperial College London.
“[Our aim] is to stop one billion plastic bottles reaching the ocean every year and to stop 300 million kg of CO2 from ever being emitted,” the company’s website states.
And earlier this week the pioneering startup announced it had raised over $1 million in just a few days for the product through a crowdfunding drive.
“We are speaking to event organisers, including Virgin Sports and Live Nation, to run pilots this year and major events in 2018. We believe Ooho! can be the global solution to water and drinks on-the-go,” its Crowdcube page says.