The Food and Agriculture Organization (FAO) of the United Nations is urging people to eat food based on quality not aesthetics.

With 815 million people starving worldwide today, it is criminal that nearly half of fruit and veg is wasted, in many cases because it is deemed to ugly for overly sensitive human eyes.

We have featured the Ugly Fruit and Veg initiative before; a campaign that asks the public to take a picture of produce that might be lacking in the looks department but is perfectly edible. And the FAO is encouraging people to make more of an effort to eat this perfectly healthy food.

“Choosing ugly produce, storing fruits and vegetables properly and eating what you already have in the refrigerator before what is newly purchased are just some things that each of us can do in our daily lives to create a #ZeroHunger world and combat climate change,” the FAO said.