A highly respected European eco accreditation stamp handed out to environmentally sound products – launched 25 years ago – has huge relevance to the circular economy.
The European Union’s Ecolabel (EU Ecolabel) has clearly defined criteria and is reviewed on an ongoing basis to take account of advances in technology. Its flower logo adorns around 40,000 products, including accommodation, paper, televisions, paints and shampoos.
First introduced in 1992, it acknowledges brands that have gone above and beyond what they are required to do by law. ‘To use the label, manufacturers must produce goods that last longer, are easier to repair or recycle, optimise the use of energy, water and raw materials, and reduce CO2 emissions’, an EU Ecolabel factsheet states.
And it is being championed during the current EU Green Week programme as the perfect tool for promoting the transition to a circular economy.
Speaking at an EU Green Week event today, Karmenu Vella, EU Commissioner for the Environment, Maritime Affairs and Fisheries, said the EU Ecolabel has essentially been promoting the values of the circular economy for twenty five years.
“Companies trust it, because it’s reliable, and that brings greater uptake by supermarkets and hotel chains. Showing the value of creating a virtuous circle,” he said. “Ecolabel is about making sensible choices and modernising business practices. It is, quite simply, the future.”
This website uses cookies to improve your experience, and also collects some information using Google Analytics. Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
