Aviva announced today the five startups selected for its new fintech platform.

It is partnering with the Founders Factory  to provide support for the next generation of financial technology companies.

Serge Taborin, Director of Innovation and New Business, Aviva, said: “The insurance industry is facing some of the biggest challenges in its 300-year history. People’s needs are rapidly evolving, while a number of emerging technologies have the potential to transform insurance and provide numerous opportunities to serve our customers better. Startup collaboration is one of the ways we are tackling this challenge and the Founders Factory partnership has given us access to leading entrepreneurial talent, creating a faster way of trialling innovative customer solutions.”