Learn how to walk the talk in the creative world

Garry Pratt joins me today on Inside Ideas to talk about his new book: The Creativity Factor, which explores how walking impacts our creativity and innovation.

The co-founder of Earswitch, an innovative sensor technology start-up, Garry was previously entrepreneur in residence, as well as a teaching fellow in entrepreneurship, at the University of Bath, where he ran an accelerator programme that supported high-tech, high-growth digital start-ups in areas such as med-tech, AR/VR and AI. 

In his book The Creativity Factor he offers scientific and practical evidence for entrepreneurial creativity, with advice on the mechanisms, habits, and techniques that develop this skill. This uniquely holistic guide will provide you with a newfound awareness of your creative potential and how it can lead to business success.

But before you put your walking boots on, catch up with what Garry had to tell me about the power of walking during our deep dive about the great outdoors.