AR firm attracts $502M of investment

(USA)

Augmented reality (AR) startup Magic Leap continues to go from strength to strengh.

The AR company is merging the ‘digital and real worlds’ thanks to a team of hundreds of ‘artists, engineers, explorers’ intent on realising the potential of the technology.

Magic Leap is a leader in the field, developing a number of exciting AR innovations. Earlier this year it filed a patent for the production of AR content designed to treat colour blindness.

And this week it announced $502 million in new funding, which it will use to advance products for a market that is estimated to have around 100 million consumers by the end of the decade, according to one report.

Watch how it all began for Magic Leap.