Work is underway to further increase sales of Scottish food and drink products internationally.
A study to trace the origin of dairy products on shelves in Scotland’s supermarkets will improve transparency and help to identify opportunities to increase sales of Scottish products.
First Minister Nicola Sturgeon met with representatives from the agricultural industry to hear first- what actions would most help. A key issue was how to increase Scottish sourcing at home and abroad.
The study will be carried out by Scotland Food & Drink and will establish where retailers are sourcing products such as butter and cheese.
First Minister Nicola Sturgeon said: Scotland has world class products and world class producers, and we want to see a situation where they are appearing in cafes, canteens and supermarkets throughout Scotland and also across the globe.
“We know there is a strong appetite from consumers in Scotland to have access to home-grown goods and support our farmers and producers. Supermarkets, retailers and the foodservice sector are an important part of that journey from farm to fork, but we need to establish if we can all do more to drive up sales and accessibility.
“To do this, we need to have information on where retailers are sourcing their products and then identify how we can work with them and others to ensure more of their stock is Scottish. It’s also about tempting buyers to look upon Scotland for their products.
“We will be hosting showcasing the very best of Scotland’s food and drink at an event at Gleneagles in October, where UK and international buyers – from retail, catering and wider food service – will sample our iconic products and encouraged to seize upon a golden opportunity to buy Scottish.
“A similar event last year attracted more than buyers and generated £20 million in business – the appetite is there; we need to fuel it.”