Researchers from Oxford University say going vegan is the biggest action individuals can take to minimise their impact on the planet.

In a study widely publicised in the media earlier this month, the findings made it clear that being vegan will have more impact ‘than cutting down on your flights or buying an electric car’, cutting emissions caused by individuals by 73%.

 

“A vegan diet is probably the single biggest way to reduce your impact on planet Earth,” said Joseph Poore, from Oxford University.

 

There are plenty of plant-based food pioneers creating meat alternatives, which people are turning to, because they are proving just as tasty as the real thing. And according to the Physicians Committee for Responsible Medicine in the US, embracing a plant-based diet can prevent – and even reverse – heart problems.

Bruce Friedrich, Executive Director, The Good Food Institute, also told us the plant-based market is one that should excite all innovators –  as it provides an unrivalled opportunity to make money and save the world.

So there are lots of tasty reasons to think vegan is the savvy choice.