|13 September 2016|


boom saloon, an exciting magazine launching now, has an epic purpose behind it- to democratise creativity for good. Working with an international team of artists, from big names to fresh talent, the magazine aims to smash throughout the barriers of status and education so often prevalent in the arts. To further the fight, the publication has an innovative model- every issue feeds into a series of social projects in underprivileged areas.

The team behind the project- Founder and Editor Rachel Arthur and Art Director Jamie Smail- cut their teeth in both the glossy worlds of Condé Nast and the make-do-and-mend territories of independent publishing. Having then gone on to spend 2.5 years at Scotland’s fastest growing tech start-up, Rachel got a taste for the entrepreneurial life and took the leap to go it alone. Speaking of the first issue, she says: “Coming from the tech world, the idea of making a printed magazine seemed pretty bonkers to a lot of people. But it’s something I just couldn’t shake, and the idea of running the projects aligned perfectly. I’d been lucky enough to spend some time in Johannesburg and Cape Town and met some amazing creatives; people with absolutely nothing to their name who were making the most incredible works. But who was shouting about them? Who was supporting them, championing their work and creating a platform to showcase it to the world? Pick up a copy of most publications and they’ll pull you in with their big names and heavy hitters- they draw the attention and command the respect. But what if you could offer the same opportunity to all? What if you could create something truly innovative, boundary pushing and fresh to showcase talent of all kinds? What if you could democratise creativity?”

 Taking the concept a step further, boom saloon runs a social project for every issue produced. But these are not about pity, charity or disadvantage- these are about finding the often hidden talent, nurturing and showcasing it. The first project will work with street dancers and grime artists from North Edinburgh. Getting the more established local names on board was the first step; 1250TV, Pieute and Oddacity are already on board, with plans to bring on others, too. With input from Wideo Media (headed up by Trainspotting 2 Second Unit Director Garry Anthony Fraser), DanceBase and Tinderbox, Project 001 is set to be an epic showcase of raw talent.

Going forward, the team plan to create a platform to continually nurture the emerging artists they work with- something Scotland in particular is crying out for. But boom saloon’s gaze isn’t focussed solely at home; issue one features exclusive work from creatives all around the world, from Bulgaria to Los Angeles.

Issue one is available to pre-order now, soon to be stocked in a select range of independent bookshops, boutiques and galleries. Project 001 will commence at the end of this year.