|23 April 2016|
Virtual Reality (VR) hardware will generate revenues of around $2.3 billion in 2016, according to a new report.
Led by key products from Samsung, Sony, HTC, and Oculus, the International Data Corporation (IDC) has also forecast that the number of VR and Augmented Reality (AR) devices being shipped around the world will topple 110 million units in 202o.
Three leading device categories have been identified by IDC across the AR/VR markets. They include: screenless viewers that use the screen of specific smartphones to drive an AR/VR experience (like the Samsung Gear VR); Tethered Head Mounted Displays (HMDs) that utilise an existing compute device such as a PC, game console, or even a smartphone to drive a head-worn display (like the Oculus Rift); and Standalone HMDs that integrate processing within the head-worn display itself (like the Microsoft HoloLens).
“In 2016, the first major VR Tethered HMDs from Oculus, HTC, and Sony should drive combined shipments of over 2 million units,” said Tom Mainelli, vice president for Devices & Displays at IDC. “When you combine this with robust shipments of screenless viewers from Samsung and other vendors launching later this year, you start to see the beginning of a reasonable installed base for content creators to target.”
“Video games will clearly be the lead rationale for people to pick up an Oculus Rift, HTC Vive, or PlayStation VR this year,” added Lewis Ward, research director of Gaming. “While there have been some launch window hardware shipment hiccups that must be addressed near-term, I’m confident that they will be ironed out before the holiday season. The addition of exciting new titles will lead to a new wave of VR HMD hardware interest among those buying for themselves or family members and friends.”
IDC expects AR hardware to take longer to bring to market. “While development kits from players such as Microsoft, Meta, and others point to a strong future in AR hardware, these devices are dramatically harder to produce than VR products,” said Mainelli. “Doing this right is more important than doing it fast, and we urge the industry to continue its slow and steady approach to hardware development here, as AR is going to have a profound impact on the way we interact with technology and the way we do our jobs for many years to come. In the meantime, we expect companies to begin experimenting with AR software on devices already in use: smartphones and tablets.”